Welcome to The New Everything Croton, a collection of all things Croton--our history, our homes, our issues, our businesses, our schools, our houses of worship--in short, EVERYTHING CROTON.
Yes...we admit it unashamedly.....we're big fans of Barbie in all her vintage Wasp-Waisted, Pony-Tail, Black-eyeliner and/or Bubble-Cut glory. (Click on the photo.) And we love some of the newer assorted holiday Barbie dolls too.
But we never knew there was any sort of historical Croton connection until we perused FOREVER BARBIE by M.G. Lord. The book is not for everyone---whether you are a fan or not---but right there on page 36 was the following about Barbie doll inventor Ruth Handler and....
Page 36
AS STRATEGY SESSIONS BEGAN IN HAWTHORNE, THE Handlers made a brilliant tactical move. They commissioned a toy study from Ernest Dichter, Ph.D., director of the Institute for Motivational Research in Croton-on-Hudson, New York. The study cost a staggering $12,000 and took six months to complete, but when it was finished the charge seemed low. Dichter had masterminded a cunning campaign to peddle Barbie.....
And the rest as they say....is history.
You can find the book, FOREVER BARBIE, BY M.G. LORD, on AMAZON HERE.
And for the record....any anti-Barbie doll comments will be deleted on sight.
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